Search Marketing
Search Engine Marketing (SEM) is traditionally split into 2 categories:
Paid placement and organic placement.
If you search within Google (for example), below is an example of a Search Engine Results Page (SERP) that Google will return, and an explanation of what you'll see:
Paid placement (or PayPerClick (PPC)) is often used at the beginning of a websites life to obtain instant visibility within Google, Yahoo, Live etc. It usually requires a monthly budget, and where your advert ranks on the results page is based on a bidding system. The more you bid, the higher your advert will be. Ideally, you will have to identify around 20-30 keywords/phrases for which you want to be seen. ie if you are a retailer of hats you may choose "Top Hat", "Bowler Hat" etc. Depending on your competition, you could pay from £0.05 to £10.00 per click for some keywords. Remember though, that you only pay for the click, not for your ad to appear.
High organic placement can take time (3-6 months) and a lot of persistant effort. Once you're there, you can't afford to neglect your site otherwise it will slip back down the rankings, and become less visible to potential customers. In the long term organic ranking is the preferable direction for your Search Marketing strategy because it is FREE.
There are many parts to making sure you rank organically high within Google, Yahoo! or Live, and Facio Design can take care of all of them for you. We never use unethical black hat techniques because we believe in making the web as user friendly as possible. We will optimise your site so that it is search engine friendly, build quality inbound links from reputable high page-rank sites and directories.
If you have any questions about Search Engine Optimisation, please feel free to contact us
Paid placement and organic placement.
If you search within Google (for example), below is an example of a Search Engine Results Page (SERP) that Google will return, and an explanation of what you'll see:
Paid placement (or PayPerClick (PPC)) is often used at the beginning of a websites life to obtain instant visibility within Google, Yahoo, Live etc. It usually requires a monthly budget, and where your advert ranks on the results page is based on a bidding system. The more you bid, the higher your advert will be. Ideally, you will have to identify around 20-30 keywords/phrases for which you want to be seen. ie if you are a retailer of hats you may choose "Top Hat", "Bowler Hat" etc. Depending on your competition, you could pay from £0.05 to £10.00 per click for some keywords. Remember though, that you only pay for the click, not for your ad to appear.
High organic placement can take time (3-6 months) and a lot of persistant effort. Once you're there, you can't afford to neglect your site otherwise it will slip back down the rankings, and become less visible to potential customers. In the long term organic ranking is the preferable direction for your Search Marketing strategy because it is FREE.
There are many parts to making sure you rank organically high within Google, Yahoo! or Live, and Facio Design can take care of all of them for you. We never use unethical black hat techniques because we believe in making the web as user friendly as possible. We will optimise your site so that it is search engine friendly, build quality inbound links from reputable high page-rank sites and directories.
If you have any questions about Search Engine Optimisation, please feel free to contact us